Christy van der Westhuizen Named Senior Vice President of Sales and Marketing

Sep 14, 2021
Staff News


Reflection Living is excited to announce the appointment of Christy van der Westhuizen as our new Senior Vice President of Sales and Marketing. With her impressive background and proven track record in the industry, Christy brings a wealth of knowledge and expertise to our team.

Experience and Accomplishments

Christy has over 15 years of experience in the senior living industry, having held various senior leadership positions at renowned organizations. Her passion for providing exceptional care and services to seniors, coupled with her strategic mindset, has consistently yielded exceptional results throughout her career.

Prior to joining Reflection Living, Christy served as the Vice President of Marketing at a leading senior living company, where she successfully implemented innovative marketing strategies that significantly increased occupancy rates across their communities. Her ability to identify market opportunities, build strong partnerships, and develop impactful marketing initiatives has set her apart as a true industry leader.

Vision for Reflection Living

As the new Senior Vice President of Sales and Marketing at Reflection Living, Christy is excited to continue the company's legacy of excellence and take it to new heights. She firmly believes in the power of personalized care and meaningful connections, and will focus on enhancing the resident experience, fostering community engagement, and implementing cutting-edge marketing strategies to drive the growth of our brand.

Commitment to Quality and Innovation

Under Christy's leadership, Reflection Living will remain dedicated to delivering the highest quality of care and services to our residents. She recognizes the importance of staying ahead of industry trends and continuously innovating to meet the evolving needs of seniors and their families.

Christy and our team are committed to creating an environment that promotes well-being, independence, and a sense of belonging for all residents. By combining compassionate care with state-of-the-art amenities and a vibrant community life, Reflection Living will continue to be a leading provider of senior living solutions.


Reflection Living is thrilled to welcome Christy van der Westhuizen as our new Senior Vice President of Sales and Marketing. Her extensive experience, strategic mindset, and unwavering commitment to excellence make her the perfect fit for our team. We are confident that under Christy's leadership, Reflection Living will continue to thrive and exceed expectations in the senior living industry.

Alex Streeter
Congratulations to Christy van der Westhuizen on her well-deserved promotion! Excited to see her drive sales and marketing success.
Nov 8, 2023